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Why More Western Investors Are Turning to Thailand and Vietnam in 2025

And How These Rising Asian Markets Can Add Power to Your Global Portfolio
2025年3月30日 by
Why More Western Investors Are Turning to Thailand and Vietnam in 2025
Patrick Sosath

Imagine this: You're sitting on a balcony overlooking the sea in Phuket—or watching the sunrise over a skyline of rooftop cafés in Ho Chi Minh City. Now imagine that property not just as a dream destination, but as a smart investment generating income and long-term value.

More and more investors from Europe, the UK, and the US are opening their eyes to Thailand and Vietnam—and it’s not just for the scenery.

The Problem: Western Markets Are Getting Tighter

Let’s be honest. In London, Paris, Berlin or New York:

  • Entry prices are extremely high
  • Rental yields are modest or declining
  • Taxes and regulations are tightening
  • The markets are saturated

That’s why savvy investors are looking East—where you’ll find higher yields, lower capital entry, and fast-growing economies.

Why Thailand Is Back on the Radar

Thailand continues to be one of the most foreign-investor-friendly markets in Asia, especially for condominiums.

Key Market Figures:

  • Average gross rental yield (Q1 2025): 6.17%
  • Bangkok prime residential rents increased 15.9% year-on-year, with average monthly rents for Grade A apartments now at THB 566/m² (USD 16.66)
    (Savills via Global Property Guide)
  • Thailand’s residential real estate market is projected to reach USD 2.13 trillion by 2025, with a CAGR of 5.41%
    (Statista)

Why Investors Love It:

  • Freehold condo ownership for foreigners
  • High tourist numbers support short-term rentals
  • No capital gains tax for individuals
  • Relatively low property tax burden
  • Long-term visa programs (like the Thailand Elite Visa)

From a lifestyle and tax perspective, Thailand offers freedom with sunshine.

Vietnam: The Hidden Gem with High Potential

Vietnam’s economy continues to surge forward, making it an emerging-market favorite among global investors.

Key Market Figures:

  • Housing prices have risen nearly 60% from 2019 to 2024, outpacing the US (54%) and Australia (49%)
    (Vietnam News)
  • Hanoi apartment prices rose 22.3% in Q3 2024, now averaging USD 2,547/m²
  • Vietnam’s real estate market is projected to grow at a CAGR of 1.7% through 2033, driven by rapid urbanization and infrastructure expansion
    (IMARC Group)

Why It’s Attractive:

  • Young population + expanding middle class
  • Rising demand for quality rental units in major cities
  • Low entry price compared to global standards
  • Strong long-term capital appreciation potential

Note: Foreigners can’t own land directly, but long-term leasehold (up to 50 years) and corporate structures provide accessible workarounds.

Why It Matters for Western Investors

Thailand and Vietnam give you what many Western markets no longer offer:

  • Rental yields of 5–8%+, compared to 2–4% in London or Berlin
  • Lower entry prices – good properties for USD 100–200k
  • Diversification into fast-growing economies
  • Lifestyle appeal – these aren't just investments, they’re second homes, holiday lets, or Plan B escapes

And perhaps most importantly, you’re buying into the next growth cycle, not the tail end of one.

What You Should Watch Out For

No market is perfect. Consider:

  • Ownership laws (Vietnam especially requires legal planning)
  • Currency risks (Baht and Dong vs. USD, EUR, GBP)
  • Property management (especially if you’re not on-site)
  • Liquidity – expect to hold long-term for best results

That’s why working with experienced partners is key—and we’re here to help.

Build Your Global Portfolio One Smart Investment at a Time

Diversifying your assets into Southeast Asia isn’t just about making more money—it’s about gaining options.

  • Protection from single-market exposure
  • Income across currencies
  • Homes you can use or rent
  • And doors you can open—for retirement, relocation, or lifestyle

Ready to Explore Property Investment in Thailand or Vietnam?

Let’s build your personalized entry strategy.

Whether you're based in Europe, the UK, or the US—we’ll connect you with vetted opportunities, local experts, and financing strategies where available.

📩 Book a free strategy session today.